AMC has partnered with Tumblr to debut the opening episode of the network’s tech themed drama series Halt And Catch Fire for a two-week window ahead of the show’s linear premiere on Sunday June 1st.
Created by Chris Cantwell and Chris Rogers, Halt & Catch Fire is set in the early 1980s and tells the story of the personal computing boom through the eyes of a visionary, an engineer and a prodigy whose innovations directly confront the corporate behemoths of the time. Their personal and professional partnerships are challenged by greed and ego while charting the changing culture in Texas’ Silicon Prairie. The drama series is produced by AMC Studios and stars Lee Pace (Lincoln), Scoot McNairy (Argo), Mackenzie Rio Davis (Smashed), Kerry Bishe (Argo), Toby Huss (Cowboys & Aliens) and David Wilson Barnes (The Bourne Legacy).
The premiere episode of Halt and Catch Fire will be available from Today through May 31st on Tumblr, marking the first time that the social platform has been used to premiere a television series. In line with this new partnership, AMC has today launched their own branded Tumblr page (which will be integrated on AMC’s website), where the sneak peek of Halt And Catch Fire can be viewed online.
“Halt and Catch Fire is a fun ride through the early days of the PC era, a time when no one could imagine a portable computer weighing less than 15 pounds, let alone one that was a few ounces and doubled as a phone”, said Cahrlie Collier, President of AMC. “It’s a perfect show for summer and – given the subject matter – a good fit for Tumblr’s first TV series premiere and AMC’s first social media screening”.
While Lee Brown, Global Head of Brand Partnerships at Tumblr, added: “Tumblr is the biggest platform for social TV and destination for many of AMC’s most passionate fans. We’re excited to welcome Halt and Catch Fire and the rest of AMC’s lineup to the home of fandoms through Tumblr integration on AMC.com and to offer this first look at Halt and Catch Fire to our community.”