Lifetime Renews 'Witches Of East End' For Second Season – TVWise

Lifetime has renewed their newest original drama series Witches Of East End for a second season. The network has ordered 13 episodes for season two, which is expected to air on Lifetime in late 2014.
Inspired by the book of the same name, Witches of East End was penned by Maggie Friedman and centers on the mysterious Beauchamp family, immortal witches who possess great untapped powers. The drama series is produced by Fox 21 and stars Julia Ormond (Mad Men), Mädchen Amick (Damages), Jenna Dewan Tatum (American Horror Story), Rachel Boston (In Plain Sight), Eric Winter (The Mentalist), Daniel DiTomasso (CSI), Jason George (Grey’s Anatomy) and Madsen (Anna Nicole).
“With its great story telling and amazing cast, Witches of East End is leading a full-blown witch renaissance,” said Rob Sharenow, Executive Vice President and General Manager of Lifetime. “The show’s perfect mix of premium execution with content that is in the zeitgeist is drawing new viewers to Lifetime and we’re very excited to be bringing it back for a second season.”
The renewal had been expected given Witches Of East End‘s relative ratings performance and the recent cancellations of Army Wives and The Client List. The series, which ranks as Lifetime’s youngest skewing scripted series ever, has been averaging 3.0 million Total Viewers, 1.7 million Adults 25-54 and Adults 18-49 viewers, and 1.3 million Women 18-49 and Women 25-54, per L7 figures.