In the latest development of the BBC’s digital strategy, the corporation is to create the role of Controller of BBC iPlayer.
The move, which was announced last night by the BBC’s Director of Television Danny Cohen, will see the iPlayer being viewed as the BBC’s fifth channel, with the Controller sitting alongside the likes of Charlotte Moore, Controller of BBC One; Janice Hadlow, Controller of BBC Two and BBC Four; and Zai Bennett, Controller of BBC Three; and reporting directly to Danny Cohen.
The Controller of the BBC iPlayer will be responsible for taking charge of exclusive content for the iPlayer which will include both short-form and the premiering of BBC content ahead of its debut on linear channels. The creation of the new role follows on from Director-General Tony Hall’s announcement of his plans for the “next generation” of the VOD service, in which he said that he saw the service becoming the “front door” of the corporation’s output.
“BBC iPlayer is an increasingly important part of the way viewers enjoy our content”, said Danny Cohen. “From now on I want us to think of BBC iPlayer as having the same status and value as a linear channel service. In essence, it becomes our fifth channel, creating and sharing content alongside our linear services.”