Sony Pictures Television has announced that they will be unveiling a new format at MIPCOM in Cannes next month. Said format, titled Milky Way Mission, offers broadcasters the opportunity to send contestants into space for the first time in television history. The format was made possible after Sony Pictures Television sealed an exclusive deal with Space Expedition Corporation (SXC), which is launching a space travel programme for civilians in 2014 and will provide seats on its space flights to participating broadcasters.
Created by Tuvalu Media and Simpel Media, Milky Way Mission sees ten celebrities living in a special bootcamp where they undergo a rigorous and intensive training programme in preparation to become an astronaut. Each week the stars face a series of extreme physical and mental challenges to avoid elimination, with final rounds taking place at the launch site in Mojave, California. From G-force simulation to extreme underwater challenges, the aspiring astronauts have to fight to stay in the competition and win the ultimate prize of a trip into space. The format has already secured its first commission from Dutch network Nederland 1, who have ordered 8 one-hour episodes.
“For years people have dreamt about the possibility of a show in space. SPT is now poised to make that dream real, thanks to the engineering genius of SXC and the format brilliance of Tuvalu and Simpel”, said Wayne Garvie, Chief Creative Officer of International Production at Sony Pictures Television. “While over 100 billion humans have walked the Earth, just a handful have looked back at our planet from space and we will soon be adding to that lucky elite. Testing endurance, agility and bravery, Milky Way Mission is a television format that is genuinely out of this world.”
While Michiel Mol, Founder of Space Expedition Corporation, added: “I can’t even begin to describe how excited we are about this format. Having the world’s most famous pop-stars, athletes and moviestars compete to become an SXC astronaut is literally going to be out of this world.”