Greg Grunberg (Alias) and Diane Farr (Private Practice) have been cast as the two c0-leads in USA Network’s upcoming family comedy pilot Divide & Conquer.
Grunberg has been cast as Evan, the father of the family who is a daydreamer-turned-patent attorney who believes modern-day families are over-parenting their children; while Farr has been cast as Charlotte, a stay-at-home mom who has put her career on hold to raise the kids.
Created by Peter Ocko, Divide & Conquer has been described as a family comedy about love, support, attention and all the other things parents do to mess up their kids. The series tells the story of a big family and their four children who are finding their way to adulthood in these complicated times, and the parents whose lives they’re sucking dry to get there. The comedy is being produced by Universal Cable Productions, with Peter Ocko serving as the executive producer.
Divide & Conquer represents part of USA Network’s major push back into comedy; a genre from which they have shied away for the better part of 15 years. They started on this recent push with the acquisition of ABC’s Modern Family in 2010, which is targeted for a fall 2013 launch. Ever since USA Network announced that they had acquired the off-network rights to the series, they started to ramp up development on the comedy side; looking for an original series which could air behind Modern Family as part of a comedy block. The network was considering picking up the cancelled ABC series Happy Endings for this very reason, but instead opted to pick up two original series, Siren and Playing House, and recently greenlit another pilot titled Love Is Dead from sister studio Universal Cable Productions.