Channel 4 has commissioned independent production company Mentorn Media to produce a one-off 60 minute documentary about boy-band One Direction titled I Heart One Direction. The documentary is being produced for Channel 4’s “Cutting Edge” factual strand and will air this Summer.
The documentary will be directed by Daisy Asquith and examine what it means to be a true ‘Directioner’, which is what devoted fans of the boy-band call themselves. These fans are a very different breed to the boy band fans that came before them, when social media websites didn’t exist. Now, thanks to Twitter, Facebook and web chats, the ‘Directioners’ are closer to their idols than ever before and can even message and interact with them directly. Mentorn Media is producing the one-off with Tayte Simpson serving as the executive producer.
“I am incredibly excited about this Cutting Edge film and proud to call myself a fellow Directioner”, said Channel 4’s Commissioning Editor Emma Copper. “It’s brilliant to have Daisy Asquith involved who I know will make a young and joyful documentary that will give a voice to the millions of the 1D fans who love and follow them obsessively.”
While Executive Producer Tayte Simpson added: “We are delighted to be making this film showing what it is like to be a ‘Directioner.’ It will offer a fascinating insight into a new breed of idol worship. Social media has created huge communities which connect millions of fans in a way that was never possible before. One Direction’s use of social media to diarise their inner thoughts gives fans a sense of intimacy and ownership, fuelling strong emotions.”