UKTV has announced that as part of its 21st birthday celebrations, the network will re-design and re-introduce its company brand to its viewers. The company brand will appear in programme opening and closing credits, co-branded consumer advertising, the websites and throughout all business-to-business communications. In addition, the company’s corporate website will also undergo a face-lift and restructure. The re design (new logo opposite, screenshot below) will go live across identity elements and programmes shown across UKTV on Tuesday March 26th.
This will be the first time that the UKTV brand has appeared on-screen since 2008, when the network was in the process of re-branding its channels beginning with Dave in 2007 and culminating with Watch in October 2008. The move comes after UKTV posted record ratings in 2012 (increasing its share by 10% from the previous year) and the company was just this past week awarded the Best Companies One Star award for 2013 in recognition of high staff engagement and positive working culture.
“The re-introduction of UKTV’s network brand enforces the value of our considerable scale and standing in the TV industry, and will clearly guide our 42 million viewers through our programmes and channels, with the new network marque becoming a recognisable emblem of quality and creativity” said UKTV Chief Executive, Darren Childs. “Strengthening of our network status will cement UKTV’s partnerships with our increasing number of new and incumbent platforms – Freeview, Sky, Virgin Media, BT Vision, TalkTalk and our own direct On Demand services – as well as increasing our profile internationally throughout the 200 territories that we now supply with our programming.”