BREAKING…. ITV has renewed period drama series Mr Selfridge for a second season of 10 episodes, which is set to air in 2014. I hear that the show’s second season will again be co-produced by PBS Masterpiece, with production set to commence in April.
Mr Selfridge is set in London in 1909, at a time when women were revelling in a new sense of freedom and modernity. Harry wanted to indulge, empower and celebrate these women and so opened the doors of his lavish department store, on London’s famous Oxford Street. The drama series stars Jeremy Piven (Entourage), Katherine Kelly (Coronation Street), Frances O’Connor (Piccadily Jim), Gregory Fitoussi (Spiral), Aisling Loftus (The Borrowers), Trystan Gravelle (Anonymous) and Zoe Tapper (Desperate Romantics). Mr Selfridge is produced by ITV Studios and Masterpiece, with Rebecca Eaton, Chrissy Skins and Kate Lewis serving as executive producers.
A renewal for the series has long been considered likely as the series has maintained its audience in its Sunday night 9pm time-slot, despite facing stiff competition from BBC One’s Ripper Street. Season to date Mr Selfridge has achieved a peak audience of 9.4 million viewers and averaging a consolidated audience of 8.5 million viewers.
Speaking of the renewal of Mr Selfridge, Steve November, ITV’s Acting Director of Drama, said: “I am delighted to be recommissioning ten new episodes of Mr Selfridge from ITV Studios. It is ITV drama at its best and we are looking forward to spending more time with the wonderful characters.”
While executive producer Kate Lewis added: “ITV Studios is thrilled to be making a second series of Mr Selfridge. The story of Harry Selfridge, his family and colleagues has drawn in a strong drama audience and we are delighted by the response. The second series will allow us to build on this success and it is a fantastic opportunity to focus on 1914 during the centenary of the Great War.”