2012 was a good year for UKTV. The commercial network has announced that 2012 was a record breaking year for them. UKTV – which comprises a network of 10 channels including Alibi, Watch & Dave – finished the year as the UK’s the fastest growing commercial TV network, delivered year-on-year SOCI (Share of Commercial Impacts) growth every month and, following the launch of a video-on-demand service, the network recorded over three million digital views.
UKTV’s network of 10 channels grew faster than any other TV network, pulling in a 4.43% share. That is up some 11% from 2011 and represents the best performance since the launch of UKTV some 20 years ago. Of particular note is the month of December, which was UKTV’s best performing month with an average share of 4.72% (up 4% year-on-year). The network’s Gold channel was the seventh most watched channel in pay homes on Christmas Day and was up 5% year-on-year across week 52 with an average 0.96% share. Dave was another success story for week 52, up some 25% year-on-year, averaging a 1.33% share. According to BARB’s year end figures, Really grew its share by 168%, Eden by 21%, Yesterday by 21%, Watch by 5%, Dave by 3% and Alibi by 1%.
Speaking of the record breaking results, Darren Childs, CEO of UKTV, said: “UKTV is a growth story: in every month of 2012 we’ve achieved record growth, outperforming the market, and delivering our programmes to record numbers of viewers. I’m looking forward to building on UKTV’s success in 2013, when our viewers will see the result of further content spend on screen and a number of brand new commissions will premiere across the network.”
As TVWise readers are well aware, acquisitions have been a central part of UKTV’s programming strategy. However, these results from UKTV also reveal that the network’s original commissions – which represent a multi-million pound investment in UK productions – were also key as they were, in fact, some of the top performing shows on the network’s channels. Such programmes include Watch’s Dynamo: Magician Impossible and Dave’s Red Dwarf X, both of which topped 2 million viewers; Gold’s The Comic Strip Presents: Five Go To Rehab and Bring Me More Morecambe and Wise; and Good Food’s Hairy Bikers Mississippi Adventure. UKTV intends to build on their success in 2013 by investing over £100 million in content, including new commissions such as the new series of Yes, Prime Minister on Gold, Eden’s David Attenborough’s Natural Curiosities and Watch’s The Jonathan Goodwin Project.