The Parents Television Council is taking aim at another series this TV season – MTV’s I Just Want My Pants Back. The organisation has something of a history with MTV, having campaigned vigorously against the networks adaptation of the popular UK series Skins for what the PTC deemed to be promoting underage sex.
The PTC is urging sponsors of the series, such as Dr Pepper and T-Mobile, to re-evaluate whether they want their brands associated with the content of the show. The organisation is hoping that they can get advertisers and sponsors to flee in droves, forcing MTV to cancel the series, as was the case with Skins last year.
Speaking of I Just Want My Pants Back, PTC President, Tim Winter said: “Once again MTV is taking HBO-style content and marketing it to a Nickelodeon-age audience. The network programming executive is on the record saying 12-year-olds are in his crosshairs. And the TV-14 content rating is intentionally misleading for parents and for advertisers. The Parents Television Council will not sit silently and allow this affront to go unchallenged.”