NBCU Unveils Brand Refresh For Syfy UK

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Syfy UK is following the lead of their U.S. cousin. Parent company NBCUniversal International Networks has announced that they will be refreshing the brand for the UK genre channel on September 22nd.

The new brand, which first rolled out in the United States in June after being announced at the Upfronts, celebrates Syfy’s commitment to science-fcition and fandom at large, The refresh includes an all-new look and feel across all linear, digital and social platforms including a new logo and typeface. The channel’s name will be stylised as SYFY UK.

“SYFY puts fans at the centre of everything we do,” said Lee Raftery, Chief Marketing & Content Officer and MD UK & Emerging Markets, for NBCUniversal International. “The new brand identity celebrates our commitment to the sci-fi genre and fandom at large – both on-air and across digital. Together with SYFY in the US, NBCUniversal’s dedicated science fiction brand is creating a universe for sci-fi fans across the world to call home.”

The refresh for the UK genre channel is part of a wider global roll-out for the new brand. That rollout gets underway today in France, continues with the UK next month, and finishes with Latin America and Brazil in Q1 2018. For Syfy UK, this comes after a successful year which saw the premiere of their newest U.S. acquisition Midnight, Texas take the crown as their highest rated series launch since The Librarians back in 2014. In addition to Midnight, Texas and The Librarians, the channel is also the exclusive UK home to such shows as Dark MatterKilljoysThe ExorcistBlood Drive and 12 Monkeys.

  • Declan Byrne

    But for some strange reason they never bought the UK rights to their best show since Battlestar Galactica- the Expanse. Though I’m glad it’s found a home on Netflix.

    • Most if not all of those shows mentioned above are actually owned by NBCU, giving them more flexibility. The Expanse is owned by an indie (Alcon) and they ultimately went for a global deal (via intl distributor Legendary) rather than selling market by market as is the usual case.

      • Declan Byrne

        That’s interesting to know, thanks.