Following a recent buy-out offer and a top-down review (which included audience research and consultation with a number of executives in the industry), we’re announcing a major editorial shift.
Having covered both the UK and US industries in some depth for the better part of five years, we have covered many aspects of the TV biz. But the research conducted (not to mention this and previous buy offers) indicated that it was our unique coverage of scripted acquisitions – particularly from the United States – that TVWise had earned a reputation for and was the primary reason for our growing readership.
That being the case – and the practical realities of running an independent news outlet – I have decided that we will be limiting our coverage to these areas alone, with a laser sharp focus.
What will that look like? We will cover, in depth, new deals as well as confirming the status of current acquisitions. Additionally, I’ve already been in touch with a number of Hollywood Studios and UK Broadcasters and we will have at the very least annual interviews with key executives to discuss the year in review and what’s ahead. Analysis and opinion pieces of the business side of these deals will also be a primary focus, as will the LA Screenings (for which we’re in talks for putting out a special print edition each year).
Beyond that trade aspect, we will continue to cover acquisitions with a consumer eye – focussing on casting, renewals and cancellations. The aim is to run semi-regular features, from interviews with cast and executive producers, to set visits, pieces marking key anniversaries and overlooked scripted dramas/comedies that haven’t yet crossed the pond.
I appreciate this is a fairly seismic shift from our current coverage, but having planted our flag as the primary news source for US acquisitions coming to the UK, this feels like the right move and logical next step. Additionally, as I’m sure it’ll come up in the comments, the audience research revealed a great hunger for us to continue reporting UK Premiere Dates and as such we will.