CNBC has teamed up with Alibaba.com and London video agency Hub for Pop Up Start Up, a six-part business entertainment series in a similar vein to The Apprentice and Dragons’ Den.
Set to premiere on December 16th, Pop Up Start Up follows twelve aspiring manufacturing entrepreneurs who go head to head to win a £20,000 cash prize. In each episode, two candidates are given seed money and challenged to mass produce and sell their products in a pop up shop. The contestant who makes the most profit each week wins the £20,000 prize.
The series features experts mentor and judges – including Rita Clifton CBE, Roger Wade and Pete Wild – who provide guidance and advice to the contestants on how to manufacture, import, market and sell the products. “Pop Up Start Up speaks to the network’s entrepreneurial spirit and also fits well amongst our evening programming slate”, said Martin Conroy, Executive Producer at CNBC International. “We know our audience has a real appetite for business programming with personality and Pop Up Start Up delivers just that.”
“We really see Pop Up Start Up as a great illustration of how to do business in today’s dynamic environment”, commented Sophie Wu, President of Wholesale Marketplaces at Alibaba Group. “We look forward to showcasing the huge talent of the contestants and hope to provide inspiration to UK startups and small businesses around the world on how to join in the new digital economy.”
While David Hunstone, Managing Director at Hub, added: “Business entertainment programming has been hugely popular over the past few decades. With Pop Up Start Up we wanted to show real world stories in an authentic way, through a business accelerator format, whilst reflecting the organisational values of Alibaba.com. Working together with CNBC and Alibaba has been fantastic and we’re hopeful that the public will enjoy the programming as much as we have enjoyed creating it. ”