UKTV’s Commercial Share Surges In 2016; Audience Share & VOD Views Also Up

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UKTV (ALT)This year is shaping up quite nicely for UKTV.

In their just-released 2016 interim results, the company has revealed that their SOCI (Share Of Commercial Impacts), audience share and VOD viewership have all grown significantly in the first six months of the year.

In what is an all time-high, UKTV’s consolidated SOCI is averaging 9.74%, up 7.6% year-on-year. The result continues and upward trend for the company (since 2010 UKTV’s SOCI have grown by 47%) and notably comes as the broadcast market grew by a mere 2.7%. The interim results also reveal that the company managed to maintain a 10% SOCI throughout Q2,

“Our investment in bold, original programmes for our vibrant channel brands continues to chime with audiences – from Dynamo: Live to The Comic Strip Presents… to the David Haye fights and Taskmaster – the year so far has been outstanding, and the best is yet to come”, UKTV CEO Darren Childs said in a statement. “Our share of commercial impacts continues to grow so we can better serve British viewers and advertisers in this competitive market.”

Taskmaster S2As expected, alongside SOCI, audience share has also grown significantly this year. Audience share is up 7.6% for H1 2016, compared to the same six months in 2015, and peaked with a record 7.64% overnight share on Easter Sunday. VOD service UKTV Play also enjoyed significant growth, with an 84% increase in views year-on-year. Since the redesign and Love Your Thing campaign launched in June, there has been a 50% increase in visits to the UKTV Play website.

Key to the audience growth has been UKTV’s burgeoning slate of originals across their network of ten channels, with shows such as Alan Davies As Yet Untitled and Taskmaster being big ratings drivers. Amongst the best performing channel brands were: W, which re-branded from Watch in February and has grown its average audience by 4% compared to last year; Dave, which broke ratings records with its live coverage of the David Haye fight; FTA channel Drama, which ranks as one of the fastest growing channels in the UK; and Gold, which has grown is audience share by 8.2%.

With UKTV’s move into exclusive and original programming showing such strong dividends, the company is aggressively pushing forward with said strategy and will continue to commission across live entertainment and sports, scripted comedy, talk shows, authored documentaries, fixed rig shows and ob docs. Recent commissions include Unspun With Matt Forde for Dave, as well as John Bishop in Conversation with… and Amanda Holden’s I’ve Got Something to Tell You for W. The company also continues to be a key player in first run US acquisitions, and recently picked up the exclusive rights to Lifetime’s miniseries The Red Tent for their Drama channel.