Lifetime UK has picked up a second season of Britain’s Next Top Model, after successfully launching the re-tooled version of the format earlier this year. Ten episodes have been ordered for season two.
Britain’s Next Top Model focusses on the aspiring models’ personal stories as they attempt to transform themselves from ‘girls next door’ to fashion icons. Abbey Clancy and Paul Sculfor will return as the head judges, supported by fashion director Hilary Alexander OBE and celebrity photographer Nicky Johnston.
The second season pick-up had been expected after the series debuted on the female-skewing channel in January 2016 to record ratings. Across its ten week run, Next Top Model averaged a consolidated audience of more than half a million viewers and attracted a young, upmarket female audience, with two thirds of viewers being ABC1 with an average age of 35 years. The series also ranked #3 in the timeslot among pay channels with women aged 16-54.
“Lifetime has proved to be the perfect home for Britain’s Next Top Model (BNTM) after our debut series achieved record ratings”, said Koulla Anastasi, Director of Programming for Lifetime at A+E Networks UK “The show’s winning blend of fashion, glamour and entertainment made it unmissable viewing for our audience. Alongside top rating acquisitions such as Project Runway, BNTM has established Lifetime as the go-to destination for fashion reality”.
Britain’s Next Top Model is produced for Lifetime UK by Thumbs Up Productions, who licensed the right to the popular format from CBS Television Studios’ international sales arm CBS Studios International. The second season is now in pre-production, with filming taking place across the UK and abroad. The executive producers are Marty Redman and Cheryl Price for Thumbs Up Productions and Diana Carter for Lifetime/A+E Networks UK.