Bookhouse’s Ian Lamarra Joins Avalon As Factual Creative Director

Avalon Television FactualBookhouse founder Ian Lamarra is joining Avalon Factual Television – a unit of Avalon which comprises productions companies Liberty Bell Productions, Flame Television and Topical Television – as Creative Director, TVWise has learned.

“Ian is an incredible asset to any production company and I am delighted he’s chosen to join us as we expand our output across all major broadcasters”, said Jamie Isaacs, Chief Executive Officer of Avalon Television Factual. “His track record speaks for itself and we’re excited to have his unique creative energy.”

In his new role, Lamarra will work with the existing creative teams across Liberty Bell Productions, Flame Television and Topical Television to create and produce shows for the US and UK markets. Lamarra takes up post this week and will be based at the company’s London headquarters. He will also continue to serve as an executive producer on his existing projects with Bookhouse for a transitional period.

Prior to founding independent production company Bookhouse, Lamarra co-founded production company Alaska, which produced a wide range of factual content including Channel 4’s Very British Problems, ITV’s James Nesbitt in New Zealand, Channel 5’s Blinging Up Baby and ITV/BBC Earth’s forthcoming Fishin’ Impossible. He also previously served as Head of Development at Tiger Aspect and Head of Global Formats at IWC under Adam MacDonald.

“I’ve had a brilliant experience running Bookhouse but I’m now looking forward to embarking on a new adventure, creating and selling shows in both the UK and US. I’ve become increasingly aware of Avalon Television Factual’s growing reach, with shows across all domestic broadcasters”, added Lamarra. “It’s an incredible and varied slate of ideas and I want to build on this and bring through the next wave of shows. Transferring a hit series to the US has always been a massive ambition and I’m looking forward to working with Jamie and the team to realise that.”