Fox Passes On ‘Urban Cowboy’ Pilot

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Urban CowboyFox has passed on their off-cycle drama pilot Urban Cowboy starring Alfonso Herrera and Nathalie Kelley, a TV reboot based on the 1980s John Travolta feature film of the same name, TVWise has confirmed.

Described as “music fuelled” drama, Fox’s reboot follows Kyle (Herrera) and Gaby (Kelley), two star-crossed young lovers, as they pursue their dreams and passions through the sweat of line-dancing in honky-tonks, the grime of the oil refineries, and the glamour of modern Texas. It’s about family legacies, starting over, finding true love, and the American dream. Jim Belushi, Bryana Salaz, Lindsey Gort, Riley Smith and Edward James Olmos also star.

Picked up in July with an off-cycle order, Urban Cowboy was set up as a co-production between Paramount Television – whose sister studio Paramount Pictures produced the original film – and 20th Century Fox Television, with Craig Brewer penning, directing and executive producing the pilot. Robert Evans, Sue Naegle and Chris Levinson also served as executive producers.

Fox execs had been high on the project all through development and had been eyeing a mid-season pick up for the drama, with plans to pair it with the back half of Empire’s second season on the schedule. The network did explore a pick up, ordering additional material from Brewer, but felt that the concept wasn’t creatively strong enough. The fact that Rosewood has been performing so well airing behind Empire is also said to have been a factor.