Viacom International Media Networks UK are restructuring the programming management teams for both MTV UK and Comedy Central UK.
Louise Holmes, who has been serving as VP of Programming for Comedy Central UK since 2013, has been named Vice-President of Linear and Multi-Platform Programming and will lead a new “combined creative” team, with responsibility for both MTV UK and Comedy Central UK. She will report directly to Jill Offman, Managing Director of Comedy Central UK and MTV UK.
In her new role, Holmes will be responsible for the editorial strategy of both brands, overseeing scheduling, acquisitions and commissioning of long-form content for TV. All MTV UK’s programming teams, across music programming and commissioning, talent, management and scheduling – will report to Holmes through Senior Director of Programming Kelly Bradshaw.
As part of this new programming set up, Comedy Central UK’s Acquisitions boss Brad Wood (pictured, left) has also been handed a promotion and extended brief. As Acquisitions Director he will now assume “cross-brand” responsibility, acquiring content for both MTV UK and Comedy Central UK. He will report to Louise Holmes, whilst also continuing to serve under VIMN UK’s Head of Acquisitions Katie Keenan.
Also getting bumped up the ladder is Virginia Monaghan, who is currently serving as Vice-President of Music Commissioning and Content for MTV UK. She has been named Vice-President of Commercial Partnerships and Content for MTV UK and Comedy Central UK, reporting to Jill Offman. In this role, Monaghan will work closely with Sky Media (who handle VIMN UK’s ad sales) and Viacom Velocity International ad sales team, and will also be responsible for expanding MTV and Comedy Central’s roster of live events following in the footsteps of FriendsFest in September.
Ever since the acquisition of Channel 5 last year, VIMN UK has been looking to consolidate their management teams to allow for the most effective allocation of resources, with a decided focus on shared programming. The most glaring examples of this include C5 execs being given the programming lead for Spike, and VIMN UK consolidating acquisitions under Katie Keenan “Many fans of Friends are fans of Geordie Shore and vice versa”, said Jill Offman. “There’s a lot of overlap between the brands and, under Louise’s astute leadership, I’m convinced they’ll be stronger working together.”