UKTV is giving two of their channels festive rebrands.
The commercial network has announced plans to rebrand both flagship comedy channel Gold and lifestyle channel Good Food for the festive period. From December 1st through January 3rd Gold will be known as Christmas Gold and Good Food will be known as Christmas Food.
The Gold rebrand was created by UKTV’s in-house creative team working with Ink & Giants Motion Graphics and Animation studio and encompasses on-air assets, a bespoke logo, idents, BEOPS (Beginning And End Of Parts) and bumpers; while the Good Food rebrand, featuring new on-air assets, was designed by UKTV’s new in-house creative team.
UKTV said that the two rebrands were designed to highlight Gold’s hugely popular festive programming, which frequently makes the channel the UK’s most watched pay entertainment channel on Christmas day; and Good Food as a home for stellar festive food content presented by much-loved chefs. Along with the rebrands, both channels will have dedicated festive line-ups.
On Christmas Gold, the channel will be airing 25 Days Of Christmas at the earlier time of 7pm, and will also air such shows as Miranda, Still Open All Hours, Catherine Tate’s Nan, Only Fools and Horses, The Vicar of Dibley, The Royle Family, and Wallace and Gromit. While Christmas Food’s line-up will consist of Nigella’s Christmas Kitchen, Jamie’s Best Ever Christmas, Nigel Slater’s Christmas Suppers, Hairy Bikers Christmas Party, River Cottage Christmas Fayre and Rick Stein’s Far Eastern Christmas.
“With the very best in comedy classics, Christmas specials and funny films, Gold is naturally the nation’s first choice during the festive period”, said Steve North, General Manager of Gold. “By renaming the channel to Christmas Gold and extending our themed programming in December, we’re providing the perfect destination for viewers to put their feet up and enjoy their favourite shows with family and friends.”
While this is the first such festive rebrand for Gold this, of course, is not the first time that UKTV has temporarily rebranded one of their channels. They did the same thing earlier this year with Dave, renaming it David for the premiere of mockumentary series Hoff The Record. Other channels also tend to rebrand for the festive period, with the most notable example being NBCU’s Movies 24 which changes its name to Christmas 24 every year.