Fox has ordered three additional scripts for Wednesday night procedural Rosewood, which has turned out to be a surprise hit for the network.
Despite receiving only a fraction of the marketing budget and ad buy that went to “more marketable” shows like the certain-to-be-cancelled Minority Report, Rosewood has been pulling in strong ratings in its time-slot, thanks in large part to ins lead-in, ratings juggernaut Empire.
The series premiered on September 23rd to some 7.5 million viewers and a 2.4 A18-49 demo rating. In week 2 ratings slipped to 6.2 million viewers and a 2.0 demo rating, while last night’s episode drew 5.8 million viewers and a 2.8 rating. Notably, last night Rosewood actually built its audience across the hour.
Rosewood is the fourth Fall series to score an order for additional scripts. NBC previously ordered 9 additional scripts for breakout hit Blindspot, starring Sullivan Stapleton and Jaime Alexander; while The CW has ordered five additional scripts for iZombie, now in its second season, and freshman comedy Crazy Ex-Girlfriend, which was originally set up at Showtime before moving to The CW. Notably, not a single series had earned a back nine order yet.
Rosewood follows Dr Beaumont Rosewood Jr, the top private pathologist in all of Miami. As owner of one of the most sophisticated, state-of-the-art independent labs in the country, he finds the secrets in bodies that others usually miss. Despite being constantly surrounded by death Rosewood is obsessed with life and savors every moment. His eternal optimism will frustrate the cynical female detective he often works with, but she can’t argue with the results that his unique perspective provides. The drama series is being produced 20th Century Fox Television and stars Morris Chestnut, Jaina Lee Ortiz, Gabrielle Dennis, Anna Konkle and Maggie Elizabeth Jones.