UKTV is moving forward with their push into factual entertainment with Honey I Bought The House. After piloting the project last year as part of their Format Labs Initiative, UKTV flagship entertainment channel Watch has picked up the format for a full series. Eight episodes have been ordered for the show’s first season.
From Objective Productions/Crook Productions, Honey I Bought The House follows a couple who are given £15 000 to buy their first home, before they are separated with one of them having to buy a property within three weeks or lose the cash. The full series was commissioned by UKTV’s Senior Commissioning Editor Hilary Rosen Watch’s General Manager Steve North. Sarah Wood is the series producer, while Matt Crook and Andrew Newman will executive produce.
“Our audience are great fans of the property genre and this new show takes the format to another level”, said Steve North, General Manager of Watch. “For those buying it is a major life event and one that can provide wonderful moments of emotional insight, especially when you have two people buying a house with different wish lists. This all makes for compelling viewing.”
Honey I Bought The House has the distinction of being the first project to be picked up for a full series out of the Format Labs Initiative, which saw pilots for five potential factual-entertainment series air on Watch last year. Numerous indies were briefed on said initiative and invited to “pitch innovative factual entertainment formats for bold new ideas”.
“Commissioning pilots for Formats Labs gave us the opportunity to trial a number of ideas and take risks. It also meant we were able to hone the format of Honey I Bought The House before growing the show to series”, added Hilary Rosen. “Each episode delivers comic insight into the vastly differing ideas that many couples have about what makes an ideal home. We see how one person’s dream house is another’s worst nightmare, as we tell the story of the struggle to buy the perfect property for their other half.”
Honey I Bought The House is the latest original commission for Watch, which, as the flagship entertainment channel, has been at the forefront of the UKTV’s push into originals. It follows the recent series order for Humble Pie, a new spin on the traditional cooking competition format which is being fronted by Melanie Sykes and Marco Pierre. Key titles on Watch’s line-up for later this year include Singing In The Rainforest and the new seasons of The Strain and Grimm.