A+E Networks has promoted long-time marketing and communications executive Anna Priest to the position of Vice-President of Global Brands.
In her new role, Priest will be responsible for setting the company’s 3-5 year global brand strategies and marketing plans. She will also review new ways to develop and expand the growth and impact of A+E Networks and will champion the company’s global corporate social responsibility programmes. As VP of Global Brands, she will report to Amanda Hill, A+E Networks’ Chief Creative Officer, International.
In addition to her new role, Priest will retain her duties at A+E Networks UK overlooking marketing, communications and digital activity, reporting to Heather Jones, who herself was recently promoted Senior Vice-President of Content & Creative.
Priest has been with A+E Networks since 2011, when she joined as Vice-President of Marketing and Communications. In her time with the company, she led the launch of Lifetime in the UK and as a member of A+E Networks UK senior management team, played a key role in developing the company’s business strategy, during a period of rapid growth across EMEA.
“I am delighted to extend my current remit to influence and impact the future success of A+E Networks on a global level”, said Priest. “I look forward to working with the hugely talented teams in the US and across the world to grow our brand equity and footprint across all media.”