The feature film reboot craze is continuing into the 2016-2017 development cycle. Fox has handed out a pilot order to Urban Cowboy, an hour-long drama based on the 1980s John Travolta feature film of the same name.
Fox’s reboot of Urban Cowboy is described as “music fuelled” drama which follows Kyle and Gaby, two star-crossed young lovers, as they pursue their dreams and passions through the sweat of line-dancing in honky-tonks, the grime of the oil refineries, and the glamour of modern Texas. It’s about family legacies, starting over, finding true love, and the American dream.
The project is set up as a co-production by the recently launched Paramount Television and Fox’s sister studio 20th Century Fox Television. Craig Brewer is attached to write, direct and executive produce the pilot. Robert Evans, Sue Naegle and Chris Levinson also serve as executive producers on Urban Cowboy, which is the first drama to land a pilot order at Fox this development cycle.
“In the 35 years since I made the original Urban Cowboy, country music and the influence of Texas has gone stratospheric”, said Robert Evans, who produced the original feature film for Paramount Pictures in the 1980s. “The timing could not be better to continue this story in the television world … And what an ace team of collaborators we have on board to make it happen.”
Urban Cowboy marks the second collobration between Paramout Television and 20th Century Fox Television and is an extension of Paramount’s strategy to mine their vast catalogue of IP on the feature film side for concepts which can then be developed into long running TV series. Sais strategy has already borne fruit in the form of the upcoming Minority Report series, which like Urban Cowboy is a co-pro with 20th Century Fox Television.