UKTV is adding some flavour to Watch’s line-up. The company’s flagship entertainment channel has ordered Humble Pie, a new eight episode cooking competition format hosted by Melanie Sykes and judged by Michelin star chef Marco Pierre White.
Humble Pie is described as a series that “tests enthusiastic amateurs’ culinary skills and self-belief”. In each episode, four aspiring chefs are set three challenging cookery tests and must battle it out for a cash prize of £2,500. But in a twist on the standard format, the competitors must critique each others dishes after each round, judging them from worst to best. Then they must decide whether or not to eliminate themselves and get a smaller exit fee if they think that Marco will rate their dish the worst.
“Melanie and Marco are a fantastic pairing and bring sugar and spice to this series”. said UKTV’s Senior Commissioning Editor Hilary Rosen. “When Marco is revealed as the Humble Pie ‘taster’ the contestants are both terrified and excited. Humble Pie is a game of bluff and the tactics are as important as the cooking itself. The best chef doesn’t always win.”
Set to premiere on Watch later this year, the series was commissioned by UKTV Senior Commissioning Editor Hilary Rosen and ordered by Watch General Manager Steve North. RDF Television’s new entertainment label Fizz is producing, with Jo Scarratt-Jones, Peter Usher and Hilary Rosen serving as the executive producers. RDF owner Zodiak Media’s international sales division Zodiak Rights will handle global sales for both the format and the finished programme.
“This entertaining series combines great food with a compelling psychological twist”, added Steve North, General Manager of Watch. “Not only are the contestants placed under huge stress to produce great food for none other than Marco Pierre White, but then they have to cope with the pressure of holding their nerve as they try to outwit their fellow competitors.”
Humble Pie is the latest original commission for UKTV, who recently increased the budget for exclusive content after revealing that such programmes had fuelled record revenue and ratings growth in 2014. Other recent moves in this area have include the acquisition of ABC’s drama series Secrets & Lies for Watch; and the commission of AFP series John Torode’s Malaysian Adventure, which will air on Good Food in 2016.