Lifetime has renewed their newest original drama series UnREAL for a second season. 10 episodes have been ordered for the show’s sophomore run, matching the size of the order for the first season.
“We couldn’t be more proud to bring back UnREAL. With authentically flawed characters, sharp storytelling and impeccable performances, this show is propelling our brand in a truly exciting direction – an unexpected and bolder Lifetime”, said Liz Gateley, Executive Vice President and Head of Programming for Lifetime. “We are thrilled to continue our work with Marti and Sarah and the incredible A+E Studios team, as we together bring a new generation of viewers to Lifetime.”
Though initially launching to soft overnight numbers, with an audience of around 800K viewers and a 0.3 rating in the demo, Lifetime said that UnREAL has been a big gainer in on-demand, streaming and DVR viewing. All told the first three episode have averaged more than 4.8 million views across all available platforms. Notably, this renewal comes after a recent surge in the ratings, with the most recent episode almost matching the numbers for the series premiere
UnREAL is set against the backdrop of the hit dating competition show Everlasting, UnREAL is led by flawed heroine Rachel Goldberg, a young producer whose sole job is to manipulate her relationships with and among the contestants to get the vital dramatic and outrageous footage that the program’s dispassionate executive producer, Quinn King, demands. What ensues is an eye-opening look at what happens in the outrageous world of unscripted television, where being a contestant can be vicious and producing it is a whole other reality
Buffy The Vampire Slayer scribe Marti Noxon, who most recently developed Bravo’s first original drama Girlfriend’s Guide To Divorce, co-created UnREAL alongside Sarah Gertrude Shapiro. The series stars Shiri Appleby (Girls), Megyn Price (Rules of Engagement), Freddie Stroma (Pitch Perfect), Josh Kelly (One Life To Live), Nathalie Kelley (The Fast and the Furious), Johanna Braddy (Shameless), Breeda Wool (Betas), Ashley Scott (Jericho) and Arielle Kebbel (The Vampire Diaries).