ITV Orders Adaptation Of Dutch Format ‘The Bully Project’

Category : News, UK News

ITV LogoITV is moving forward with a local adaptation of Dutch format The Bully Project.

The commercial broadcaster has ordered a three episode series based on Skyhigh TV’s original format, which aired on RTL in the Netherlands earlier this year to critical acclaim.

The Bully Project seeks to help young victims of bullying to shine a light on what it is actually like for them by secretly filming their day to day life. The footage is edited in such a way to conceal the identity of the bullies and is then shown to parents, classmates and the school, encouraging discussion about making changes to resolve and improve the situation.

The series was commissioned by ITV’s Director of Factual Richard Klein and Controller of Factual Jo Clinton-Davis. Independent production company Fresh One is producing, after they secured the format right to The Bully Project in a deal with Lineup Industries last year. ITV let word of the commission slip yesterday when Ashley Banjo and Alex Holmes, both of whom are working on The Bully Project, discussed the format on This Morning.

“We’ve all known bullying, whether victim,  perpetrator or simply witness”, said ITV’s Controller of Factual Jo Clinton-Davis. “So this series, highlighting an endemic issue through the most personal and emotional  of stories, will touch all of us as well as providing a real opportunity to be an agent of real and positive change for those involved.”