UKTV is adding their newest channel, Drama, to their on-demand service UKTV Play.
Drama will launch on UKTV Play later this week and will offer a range of both catch up and classic programmes. Titles that will be available at launch include The Forsyte Saga, Death Comes to Pemberley, The Bill, Birds of a Feather, Lovejoy, Rumpole of the Bailey, In Deep, Touching Evil, Pie in the Sky, The Mayor of Casterbridge, The Road to Coronation Street, Jack the Ripper and Catherine Cookson.
UKTV Play was unveiled back in August 2014 and aimed to consolidate the commercial broadcaster’s on-demand offerings under one brand. Drama is the latest of UKTV free-to-air channel to launch on the VOD service, joining the likes of Dave, Yesterday and Really (though all ten of their channels are available via Virgin On-Demand). UKTV Play, which is available on iOS, Android, PC and YouView, had it strongest performing month in February, with performance figures up 41% on January 2015.
“UKTV Play is proving popular with viewers and we want to give them even more access to UKTV’s great programming, when and where they want”, said Dan Fahy, UKTV’s Director of Commercial and Business Development. “The addition of Drama’s well known and loved programming reinforces UKTV Play’s position as a must-have on demand service for our audience, especially as we continue to launch UKTV Play on to more platforms.”