Former BBC Productions’ Chief Creative Officer Pat Younge has teamed with BBC Worldwide’s Lucy Pilkington and Diverse Productions’ Narinder Minhasto to form Sugar Films, a new production company which will produce both television and digital content.
The company, which launches today, will have offices in both London & Cardiff and consists of two divisions: Sugar Films, the traditional arm of the company which will develop and produce television content for a range of broadcasters; and Sugar Films Lab, the digital arm of the company.
Sugar Films primary focus will be developing and producing original returnable formats, documentaries and factual series for UK and international broadcasters, as well as OTT services such as Amazon and Netflix. While Sugar Films Lab aims to create a bridge between the media industry and new talent by sourcing new ideas and concepts from emerging creatives.
Sugar Films Lab will consist of an online platform and quarterly competition, which will showcase and pilot a wide range of voices and content – the best of which will then be offered to broadcasters, OTT services, advertisers and funding agencies for further development.
“The proliferation of broadcasters and platforms seeking quality content makes this the right time for us to launch Sugar Films”, said Pat Younge. “Our industry track records, commercial experience and creative vision enable us to build a global media power-house, which will redefine the notion of diversity in our industry as being modern, mainstream and value creating.”
Pat Younge, Narinder Minhas and Lucy Pilkington will have an equal share in the newly founded company. Younge will serve as Managing Director, overseeing Sugar Films Lab and the company’s operations; while both Narinder Minhas and Lucy Pilkington will serve as the company’s creative directors, with responsibility for the development of new content and formats across a range of platforms.