UKTV Adds Sinead Greenaway To Growing Technology & Operations Team

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UKTV (ALT)UKTV is adding a key executive to their technology and operations team.

The commercial network, which is a joint venture between BBC Worldwide and Scripps Networks Interactive, has hired former MediaCityUK exec Sinead Greenaway to serve as their new Director of Operations and Technology, TVWise has learned.

The position – which was created in November when Jan Gooze-Zijl’s remit was expanded to include oversight of the technology and operations teams – will see Greenaway take responsibility for both technology and operational activities, with a mandate to drive a culture of operational excellence that will allow UKTV to innovate at pace on technology, and ultimately drive viewing and revenue. She will report to UKTV’s Chief Financial and Operations Officer Jan Gooze-Zijl.

“Sinead has a huge amount of business, technical and operational experience in media so she is ideally placed to implement our strategic objectives, continue our strong growth trajectory and build UKTV’s reputation for innovative and commercial leadership”, said Gooze-Zijl . “I am confident she will fulfil her role of ensuring technical excellence for UKTV and I am delighted to be welcoming her to the company.”

Sinead Greenaway - UKTVSinead Greenaway joins UKTV from International talent and consultancy business The Lighthouse Company where as Managing Director she was instrumental in building and developing board level teams across the media and technology spectrum. She previously held key roles ate MediaCityUK and Virgin Media Television.

Her appointment comes on the heels of UKTV posting its fourth consecutive year of ratings growth, with audience share up nearly 9% year-on-year. The continue to drive that growth, UKTV’s top brass has made a number of executive hires in recent months, such as naming Gareth Barker to a key marketing position.

“I am thrilled to be joining UKTV at such an exciting time for the business. We plan to substantially increase both the amount of content we deliver to our audiences and the number of platforms through which we engage with them and this growth will be enabled by harnessing world class technology”, added Sinead Greenaway. “I am excited to be working with such a dynamic team to build on a culture of innovation and operational excellence and genuinely can’t wait to get going.”