UKTV has found their next Charity Of The Year.
The commercial network has announced that GIST Support UK has been selected as the Charity Of The Year for 2015, following a vote by UKTV staff.
GIST Support UK is a small charity which offers support to patients suffering from GastroIntestinal Stromal Tumours, a rare form of cancer effecting both children and adults. Around 900 new cases are diagnosed in the UK every year.
Part of UKTV’s corporate social responsibility (CSR) strategy, the Charity Of The Year Campaign sees the company’s staff take part in a wide range of fundraising activities across the year to raise money for the chosen charity.
Last year, UKTV staff raised funds via a ticketed concert, a pub quiz, an auction hosted by Jamie East, regular cake sales, Wimbledon Tennis strawberries & cream, and a triathlon. Their efforts raised more than £37K for COSMIC (smashing the £30K target), before UKTV CEO Darren Childs matched that amount, bringing the total to £75K.
“I’m extremely proud of the commitment UKTV staff show each year to supporting the company’s elected charity and last year we doubled our target amount to raise a record £75,000″, said Childs. “I’m in no doubt that UKTV’s dedicated fundraisers will once again meet every challenge set during 2015 to raise as much money as possible for GIST Support UK.”
For this year’s Charity Of The Year Campaign, UKTV will be raising funds for GIST Support UK via Bake sales, pub quizzes and sporting activities; including a new cycle challenge, which will cover 300km from London to Versailles.
“The Trustees of GIST Support UK are excited and honoured to have been chosen as UKTV’s Charity of the Year”, added GIST Support UK’s Jayne Bressington. “Fundraising is vital to instigate GIST cancer research projects and we hope that with UKTV’s support we can raise both funds and awareness of this rare cancer, throughout the UK. Our search to improve treatments and find a cure for GIST cancer is ongoing. Thank you UKTV for joining and supporting the mission!”