USA Network has renewed their Jessica St. Clair and Lennon Parham fronted comedy series Playing House for an eight episode second season, TVWise has learned.
The show centers on childhood best friends Maggie Caruso (Lennon Parham) and Emma Crawford (Jessica St. Clair). In the first season, which wrapped its run on the network in June, Maggie discovered that her husband Bruce was having an online affair, so Emma gave up her burgeoning business career in China to stay in their hometown and help Maggie raise her baby. Brad Morris, Jane Kaczmarek, and Keegan-Michael Key also star.
USA Network has been crunching numbers for months, attempting to find a way to bring back the Universal Cable Productions produced comedy. That was finally made possible by a new windowing model, which will see new episodes from the second season initially launch on VOD platforms before subsequently getting a linear transmission on USA. The move is a smart one, especially given that Playing House, while low rated on TV, had a decent sized on-demand audience.
“We are so pleased to bring back this beloved series, with the exceptionally talented comedic duo of Jessica and Lennon,” said Chris McCumber, President of USA Network. “Tapping into the increasing power of On Demand, we have the unique opportunity to reward the incredibly devoted fans of Playing House with early access to new content and bring in additional audiences.”
“This new programming model is a testament to the quality of Playing House and the brilliance of Jessica and Lennon who turned viewers into loyal fans,” added Jeff Wachtel, President and Chief Content Officer of NBCUniversal Cable Entertainment. “Great content sets the stage for innovation.”