ABC is pulling the plug on Selfie.
The network has opted not to extend the run of the low-rated comedy beyond its initial 13 episode run, TVWise has confirmed. Selfie will, however, remain on air for at least another week, though it is unclear if ABC will air all thirteen episodes.
Selfie follows a self-obsessed twentysomething woman who, after suffering a very public and humiliating breakup, becomes the subject of a viral video and suddenly has more social media “followers” than she ever imagined — but for all the wrong reasons. The series is produced by Warner Bros. Television and stars Karen Gillan, John Cho, Allyn Rachel, David Harewood and Da’Vine Joy Randolph.
The show, which hails from Suburgatory creator Emily Kapnek, debuted on September 30th to an OK audience of 5.3 million viewers and a 1.6 A18-49 rating. Selfie continued to lose viewers in the following weeks, however, with the most recent episode pulling in a mere 3.2 million viewers and a 0.9 A18-49 rating.
The cancellation comes only weeks after ABC pulled the plug on Selfie’s Tuesday night time-slot companion Manhattan Love Story. Comedy has been a tough genre to crack this season. Nearly every freshman comedy, across all 5 networks, has struggled to draw and maintain a strong audience.
Selfie and Manhattan Love Story aside, ABC has been having a fairly strong Fall. The network has finally found a decent time-slot companion for Modern Family in Black-ish, which recently had its order upped to 24 episodes. Meanwhile, they have also handed full season orders to freshman dramas How To Get Away With Murder and Forever.