UKTV has found a hit in Storage Hunters UK.
The UK take on the US unscripted format debuted last night on UKTV’s Dave channel with a double-episode premiere, which drew an average overnight audience of 1.14 million viewers and a 5.2% share – smashing the channel’s 12 month slot-average by some 225%.
In addition to being a hit in its own right, Storage Hunters UK also grew on the ratings for the original US series. The highest rated episode of the Storage Hunters drew an audience of 941K viewers on Dave, with the UK version beating that by 21%.
The strong ratings for Storage Hunters UK, which is also fronted by Sean Kelly, comes after a fairly aggressive advertising campaign. That campaign included the ‘Storage Hunters (The Auction Remix)’, which will soon be available to purchase on iTunes and has gone viral on YouTube.