The Simpsons are heading to China.
Twentieth Century Fox Television Distribution has struck a multi-year deal with China’s Sohu which gives the company’s video-on-demand service, Sohu Video, rights to all previous seasons of The Simpsons, as well as premiere rights to the upcoming twenty-sixth season, which launches in the United States on September 28th.
The deal between Fox and Sohu marks the first such licensing agreement to make the iconic animated series available throughout China, subtitled in Mandarin. While this is the first such deal in China, The Simpsons has long been a strong international seller for Twentieth Century Fox Television Distribution, who have racked up deal in some 180 countries.
“Sohu is the pioneer in the industry that offers premium and licensed video programs to our audience in China. The introduction of The Simpsons, a household name in the U.S., will further enrich our users’ choice of the best American content when they come to our platform”, said Dr. Charles Zhang, Chairman and CEO of Sohu. “This deal once again demonstrated our commitment in bringing the best experience to our users and tireless efforts to enhance our competitive edges in the industry,” said .
Mark Kaner, President of Twentieth Century Fox Television Distribution commented: “The Simpsons is a unique television property, which has the ability to transcend worldwide cultural boundaries and has the capability to easily translate into any language. We are excited to expand our existing and long standing partnership with Sohu to allow audiences in China to watch one of the greatest TV shows ever made.”
While The Simpsons executive producer Al Jean added: “Woo hoo! Now we can reveal Springfield is actually in Guangdong province.”