CBBC is today launching a new racing game on their website.
The game, All Star Racing, was created by the WB owned Shed Media Group in collaboration with Plug-In Media. In All Star Racing, which has been optimised for desktop, phone and tablet devices, players race around show-themed tracks to unlock car upgrades. The game allows players to race as some of CBBC’s favourite characters including Hacker and Dodge, The Dumping Ground’s Jodie and Carmen, and Wolfblood’s Rydian.
“CBBC All Star Racing is a brilliant example of the digital work we’re doing with broadcasters outside the traditional linear channel fold”, said Martin Trickey, Group Head of Digital at Shed Media Group. “It’s a highly-addictive game that engages its audience in a smart and compelling way.”