Banijay Group has hired former Endemol exec David Goldberg to launch Banijay Studios North America
Banijay Studios North America will be based in Los Angeles and will develop and produce original content, across multiple genres, for the US and Canadian markets. Goldberg will serve as CEO of Banijay Studios North America & Banijay Group President. He will be based in LA and will report to Marco Bassetti, CEO of Banijay Group.
The appointment and launch of the North American hub comes as Banijay is making a push into more English language territories. Banijay Studios North America becomes the second Banijay owned production entity operating in the region. The other, Bunim/Murray Productions, will remain autonomous from Banijay Studios North America and continue to grow its operations in North America.
Being asked to launch the US operations of a European production outfit is familiar territory to David Goldberg, Back in 2000 he joined Endemol to launch Endemol USA, subsequently turning it into one of Endemol’s more successful divisions with the likes of Big Brother, Steve Harvey and Wipeout. Goldberg stepped down from his position at Endemol as Chairman and CEO of Endemol North America three months ago.
“We are very pleased to have David join us, and excited at the prospect of working with him and his team in the coming months as they develop new formats which we will roll out globally through our growing production capabilities”, said Marco Bassetti, CEO of Banijay Group. “David’s expertise, persuasive powers and creative vision will be huge assets to us as we continue to increase our production presence in English speaking markets, a strategic priority for us that will continue to roll out over the coming year.”
While David Goldberg added: “Banijay is a well capitalized, creative company that has the potential to become one of the most important players in the largest television market in the world. Banijay Studios North America will be a magnet for some of the most creative producers and talent in the content creation business. I look forward to working closely with Banijay CEO Marco Bassetti and the extraordinary team at Banijay Group to expand Banijay’s multi-territory, multi-platform business.”