Netflix UK Picks Up El Rey’s ‘From Dusk Till Dawn: The Series’, Sets March 12th Premiere

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From Dusk To Dawn: The Series has found a UK home.

Netflix UK & Ireland has inked a deal with Miramax to acquire the exclusive rights to the 10 episode drama, which is the first original series from Robert Rodriguez’s fledgling basic cable network El Rey. In addition, Netflix has taken exclusive rights to the series in Canada, Latin America, the Netherlands and the Nordics.

The series is set to premiere on Netflix in the UK & Ireland, Canada, the Netherlands and the Nordics on March 12th, less than 24 hours after its US premiere, with subsequent episodes being made available every Wednesday. While From Dusk Till Dawn: The Series will debut on Netflix in Latin America on March 19th, with subsequent episodes also airing every Wednesday.

Based on the feature film of the same name, From Dusk Till Dawn follows bank robber Seth Gecko and his violent unpredictable brother Richard “Richie” Gecko, who are wanted by the FBI and Texas Rangers after a bank heist left several people dead. While on the run to Mexico, Seth and Richie encounter former pastor Jacob Fuller and his family, whom they take hostage. Using the family RV to cross the border, chaos ensues when the group detours to a strip club that is populated by vampires. They are forced to fight until dawn in order to get out alive.

From Dusk Till Dawn: The Series is the latest US series to find an exclusive UK home on Netflix UK. It follows on from similar deals for Breaking Bad & upcoming spin-off Better Call Saul and comes at a time when Netflix is facing stronger competition in the UK market from Amazon, who just re-branded LOVEFiLM to Amazon Prime Instant Video and revived the cancelled BBC drama Ripper Street. With the pick up, From Dusk Till Dawn joins a growing slate of exclusive originals available on Netflix UK such as The Killing, Lilyhammer, House of Cards and Orange Is The New Black.

“We’re thrilled to premiere ‘From Dusk Till Dawn’ exclusively in our international markets,” said Ted Sarandos, Chief Content Officer at Netflix. “Robert Rodriguez is an amazing storyteller and we think our members will love his thrill-ride TV adaptation of the cult-classic.”

Robert Rodriguez, Chairman and Founder of El Rey Network, commented: “I am excited about working with Netflix and Miramax to build an international audience for our series. This property has always resonated for viewers around the globe and we believe that it will be just as relevant for this new generation of fans.”

While Zanne Devine, Executive Vice-President of Production and Development for Miramax, added: “Netflix is one of the most innovative and leading global entertainment platforms existing today and is an absolute perfect fit for Miramax, Rodriguez’s vanguard talent and this filmmaker-driven series.”