ITV is sticking with hit period drama Mr Selfridge. The commercial broadcaster today confirmed that they had renewed the series, which stars Jeremy Piven and is co-produced by PBS, for a third season of 10 episodes. Production on the show’s third season is slated to commence this April, once Piven wraps filming on the Entourage feature film.
Mr Selfridge is set in London in 1909, at a time when women were revelling in a new sense of freedom and modernity. Harry wanted to indulge, empower and celebrate these women and so opened the doors of his lavish department store, on London’s famous Oxford Street. The drama series is produced by ITV Studios & PBS Masterpiece and stars Jeremy Piven (Entourage), Katherine Kelly (Coronation Street), Frances O’Connor (Piccadily Jim), Gregory Fitoussi (Spiral), Aisling Loftus (The Borrowers), Trystan Gravelle (Anonymous), Zoe Tapper (Desperate Romantics), Polly Walker (Warehouse 13), Aidan McArdle (Garrow’s Law) and Cal Macaninch (Downton Abbey).
The renewal comes after the second season of Mr Selfridge has been a strong performer for ITV. The opening episode of season two pulled in some 6.8 million viewers and a 22% share, while season two has been averaging an audience of 6.4 million viewers. ITV was also keen to note that Mr Selfridge was now the top rating show in the Sunday night 9pm time-slot, having out-performed BBC One’s The Musketeers for the past few weeks.
“We’re delighted to commission a third series of Mr Selfridge,” said ITV’s Director of Drama Steve November, who ordered season three alongside ITV’s Controller of Drama Victoria Fea. “It’s been very pleasing to see how the audience have reacted to Mr Selfridge and the vibrant and inspirational world the production team have created.”