Universal Networks International Hires BT & UKTV Execs

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Universal Networks International (UNI) – the global channels division of media giant NBCUniversal – is adding two executives to their ranks; one from BT and one from UKTV.

Sarah Lloyd-Baker has joined UNI in the newly created role of Vice President, Marketing, UK. In her new role she will be responsible for developing and leading the strategic direction of marketing activity across UNI’s UK portfolio of channel brands (Universal Channel, Syfy, E! Entertainment Television and Movies 24). Lloyd-Baker, who has already started in her new role, is a 17 year veteran of the industry and joins UNI from BT and BT Vision, where she headed up marketing communications and was instrumental in the roll-out of BT Vision’s TV and VOD propositions. She is based in London and reports to Nicky Douglas, Managing Director for Universal Networks International UK.

Meanwhile, Kjetil Njoten has been appointed as Vice President, Creative, UK & Emerging Markets. In his new role he will be responsible for setting the creative direction of all promotional output across the UK and Emerging Markets portfolios. Njoten will take up his position, which is also based in London, next month and will report to both Nicky Douglas, Managing Director for Universal Networks International UK, and Colin McLeod, Managing Director for Universal Networks International Emerging Markets. Njoten joins from UKTV where he has been serving as the Director of Creative Services and led the rebrands of the company’s Watch, Yesterday and Really channels.

“Sarah and Kjetil are terrific additions to the team”, said Nicky Douglas, Managing Director for Universal Networks International UK. “With the breadth and calibre of their collective experience, they will be a huge asset as we continue to develop and implement our marketing and creative strategy to strengthen the consumer appeal of our portfolio of brands in the UK and Emerging Markets.”

While Colin McLeod, Managing Director for Universal Networks International Emerging Markets, added: “Kjetil’s appointment across both the UK and Emerging Markets portfolios will generate creative synergies and allow us to build a centre of creative excellence to the benefit of both businesses.”