Boyce ‘The Voice’ Ballentine is returning to TV Land. The network had has renewed their comedy series The Soul Man for a third season of 8 episodes, which is expected to air in Spring 2014.
Created by Cedric The Entertainer and Suzanne Martin, The Soul Man follows R&B superstar-turned-minister Reverend Boyce “The Voice” Ballentine after he relocated from Las Vegas to St. Louis with his wife Lolli. While learning to adjust to their new humble life, they have plenty of obstacles in their way. One of these is Boyce’s brother Stamps (Jonathan), who seems to have taken up permanent residence in their house – and that’s only made worse when Stamps sparks a new relationship with Lolli’s sister. The series is produced by TV Land Originals and stars Cedric The Entertainer, Niecy Nash, Wesley Jonathan and Kellee Stewart.
The pick up of a third season comes after season two pulled in solid ratings for TV Land. Over the past two seasons, The Soul Man has been averaging a 3.7 rating among African-American Women 25-54 and a 3.0 rating with African-American Adults 25-54. Season 2 of the series posted gains of +103% among A25-54 and +111% among W25-54 (L+7) versus channel prime average.
“We’re so proud to have this show in our portfolio of sitcoms,” said Larry W. Jones, President of TV Land. “Fans of ‘The Soul Man’ are the drivers behind the success of the series. Because of their passion, we are able to continuously bring new viewers to the channel.”