London Live – the local TV station owned by the Evening Standard – has reached deals with Channel 4 and BBC Worldwide which are said to cover more than 150 hours of content.
Both deals, which come ahead of the 2014 launch of London Live, are part of the acquisitions strategy to target content set in London that will appeal to its core 16-34 modern urban audience. These deals with Channel 4 and BBC Worldwide cover such series as Peep Show, Spaced, Smack The Pony, Misfits, White Teeth, Twenty Twelve, The Shadow Line and the ill-fated Spooks spin-off Spooks: Code 9; all of which will be aired in the channel’s peak entertainment slot at 9pm. London Live also said that these acquisitions would sit alongside original commissions, which would be announced at a later date.
‘This amazing content shows we mean business as an entertainment channel for young Londoners”, said London Live’s Head of Programming Jonathan Boseley, who, alongside Programming Manager Lucy Myers, secured both deals. “These well-known and popular shows will draw audiences into our peak schedule and provide a halo for our own commissions from launch and beyond.”
Laurence Dawkin-Jones, Channel 4’s Director of Commercial & Business Development, commented: “Through this content partnership with London Live, we’re delighted that some of our iconic London-based shows such as Peep Show and Misfits, have a new platform for more viewers to enjoy them. Our Secondary Sales business ensures we can optimise the end-to-end distribution of commissioned shows, delivering value back to producers and generating revenue we can reinvest into programming.”
While Kate Childs, Senior Sales Executive at BBC Worldwide, added: “We are thrilled that BBC Worldwide can work with London Live to build its portfolio of first-class London-based entertainment. The selection of comedy and drama series highlight BBC Worldwide’s commitment to premium broadcasting and Twenty Twelve in particular fits perfectly with London Live’s ethos of celebrating the capital.”