Sony Pictures Television Networks is finally bringing Animax – the Japanese anime channel which SPT has launched in 17 countries and 14 languages – to the UK. The company has announced that they will be launching a UK version of Animax this Autumn, but rather than launching as a linear channel, as had been largely expected, Animax UK will be a Subscription Video-on-Demand (SVoD) service that will launch online at www.animaxtv.co.uk.
Ahead of the Animax’s UK launch, which is the latest SPT channel to launch in the UK following the arrivals of Sony Entertainment Television and Sony Movie Channel, Sony Pictures Television has sealed an exclusive deal with international distributor Viz Media for a range of content for the SVOD service. Such titles covered by said deal include Death Note, Vampire Nights, Bleach and Black Lagoon.
“With its roots in Japan, Animax is the leading international channel brand for anime, so launching a bespoke UK version is great news to fans here”, said Kate Marsh, Senior Vice President for Sony Pictures Television Networks, Western Europe. “Securing this exclusive deal with VIZ Media ensures we will be first to market with key releases and offer some of the best series directly from the centre of the anime world.”
While Hyoe Narita, VIZ Media Europe’s Chief Executive Officer, added: “We are really happy to partner with Animax channel. As a subsidiary of Japan’s largest publishing houses, we want to be able to share our passion for Japanese content with everyone, everywhere and give the opportunity to help viewers discover and enjoy our titles. Animax is the perfect channel to help us achieve this mission through this exclusive deal.”