The Amazon owned streaming service LOVEFiLM has closed a deal with Warner Bros. International Television Distribution (WBITD) which will see a number of Warner Bros. owned animated series made available to subscribers of the streaming service in the UK. The pact is part of LOVEFiLM’s strategy of making more kids content available online and follows on from a similar deal with NBCUniversal which covered such titles as Rastamouse, Curious George and The Land Before Time.
Under the terms of their deal with WBITD, a number of Warner Bros. kids shows are now available to stream for subscribers of the OTT service. Such titles include more than 15 years’ worth of iconic animated Batman series, from Batman: The Animated Series (1992) through to Batman: The Brave and the Bold (2011); Superman: The Animated Series; Justice League and both the original 1980s series and 2011 remake of Thundercats. Said deal also gives LOVEFiLM streaming rights to Young Justice, which will be made available in the not too distant future.
“The arrival of Warner Bros. animated content onto the service means that our offering for younger viewers is stronger and more exciting than ever before”, said Chris Bird, Director of Content Strategy at LOVEFiLM. “We already have a huge range of fantastic films and TV series for junior members to watch across a variety of devices, and we believe that this latest addition cements our position as the market-leading service for families.”
While Jeffrey R. Schlesinger, President of Warner Bros. International Television Distribution, added: “We are pleased to have found a new home for some of our most popular animated series on LOVEFiLM Instant as a result of this new deal. We are certain that subscribers, both kids as well as animation enthusiasts of all ages, will love having on demand access to these terrific series.”