Employing the same tactic they recently used for the final season of Breaking Bad, AMC has announced that they have increased the episode order for Mad Men‘s final season to 14 episodes, which will air in two parts; with the first seven episodes (The Beginning) airing in Spring 2014 and the final seven (End of and Era) following in 2015.
“This approach has worked well for many programs across multiple networks, and, most recently for us with Breaking Bad which attracted nearly double the number of viewers to its second half premiere than had watched any previous episode,” said Charlie Collier, President and General Manager of AMC. “We are determined to bring Mad Men a similar showcase. In an era where high-end content is savored and analyzed, and catch-up time is used well to drive back to live events, we believe this is the best way to release the now 14 episodes than remain of this iconic series.”
Matthew Weiner, creator and executive producer, commented: “We plan to take advantage of this chance to have a more elaborate story told in two parts, which can resonate a little bit longer in the minds of our audience. The writers, cast and other artists welcome this unique manner of ending this unique experience.”
While Kevin Beggs, Chairman of Lionsgate Television Group, added: “Mad Men has had a transcendent impact on our popular culture, and it has played a prominent role in building our Lionsgate brand. We anticipate a remarkable seventh season thanks to the brilliance of Matthew Weiner, the entire creative and production team, and our tremendous partnership with AMC. We’re all working to ensure that the series will have the kind of powerful send-off it so richly deserves.”