In a move that comes as no real surprise, The CW has cancelled struggling freshman drama series Cult after airing seven episodes of the low rated series. The network has pulled Cult from its Friday night 9pm time-slot effective immediately and will be airing re-runs of The Carrie Diaries and Oh Sit! in its place. It is unclear if the remaining six episodes of the series will air.
Created by Rockne S. O’Bannon, Cult follows a production assistant on a TV show called ‘Cult.’ After noticing a rash of disappearances and murders that appear to be connected to the show, she teams up with an investigative reporter to find out what is really going on. The series is produced by Fake Empire & Warner Bros. Television and stars Jessica Lucas, Matt Davis, Alona Tal and Robert Knepper. The series premiered on February 19th to a soft 0.9 million viewers and a 0.3 A18-49 rating. Across the course of its first season, Cult averaged 0.7 million viewers and a 0.2 A18-49 rating in live+same day.
For those who will inevitably ask about The CW’s remaining bubble shows, I’m still being told by my sources that the network is set to renew Hart of Dixie and Nikita for full season runs. My sources also indicate that owing in no small part to a dedicated fan base, network politics and the fact that the series is a “cash cow” for the studio, Beauty and the Beast is also set to be renewed, while The Carrie Diaries is set to be cancelled.