UKTV’s Dave channel has given the green-light to a comedic travelogue series which will be fronted by comedian Ross Noble, titled Ross Noble Freewheeling. Described as an “anti-travelogue”, the series is being produced by North One Television and has been given an order for six episodes. The series will rely heavily on social media, with Noble calling on fans to decide every step of his journey through Twitter.
In Ross Noble Freewheeling, Noble will not be playing by any script or guidebook and will be crowd-sourcing the sort of experiences and people that you never normally hear about. The project has been pegged as a “very modern comedy documentary” that avoids well-trodden paths and traditional travel show fodder. If Ross has to go to a tourist attraction, he is more likely to be found hanging around by the bins than enjoying the view. He’s more likely to be found doing a best man speech for a couple he’s never met or trying to convince a group of teenage goths to get a spray tan. The series was commissioned by UKTV’s Senior Commissioning Editor Richard Watsham and Dave’s General Manager Steve North. The executive producers are Richard Watsham, John Quinn and James Woodroffe.
Speaking of the series, Steve North, General Manager of Davem said: “Ross Noble Freewheeling takes Ross off the stage and sets him loose on the real world; it’s a whole new twist on comedy on Dave. Social media is integral to the success of the show and we will be looking at innovative ways of engaging with his fans so they drive the editorial – Ross really is in the hands of the public.”
UKTV’s Senior Commissioning Editor Richard Watsham commented: “Ross Noble is the ultimate comic improviser but even so it’s a brave thing to do to put yourself in the hands of the fans and take whatever is thrown at you. This format absolutely plays to his strengths however and I’m confident that the combination of innovation and humour with a really modern feel will appeal to a broad audience.”
While Ross Noble added: “I can’t promise this programme will be either insightful or that revealing but it’s definitely a programme.”